Built by a daycare, for dog daycarewalkerssittersgroomerstrainersdaycare

Software that actually
gets your pet business.

Built by the people behind Duncan's Dog Co - 15 years in the industry, finally turning that experience into software that makes your business run the way it should.

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Today
12

Bookings, handled.

A calendar that fills itself.

Paid
£840

In the bank.

No chasing. Ever.

Routed
3

Pickups sorted.

Drag-and-drop routes.

Businesses already on board

Duncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PickleFetch & GoF&Pawsitive VibesPVWalkies ClubWCSnout & AboutS&Good Boy DaycareGBDuncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PickleFetch & GoF&Pawsitive VibesPVWalkies ClubWCSnout & AboutS&Good Boy DaycareGB
★★★★★Trusted by pet businesses across the UK

Sound familiar?

Running a daycare is harder than it looks.

You got into this for the dogs — not the admin. We'll handle the rest.

01

Bookings from every direction

Texts, emails, DMs, calls — all landing in different places. You spend more time managing messages than caring for dogs.

02

Sunday evenings lost to invoicing

Manually building invoices for every client, every week. Chasing payments. Wondering who's paid and who hasn't.

03

Pickup logistics that break your brain

Juggling driver routes, pickup windows and last-minute changes with no real system. Just a spreadsheet and a prayer.

…sound about right?

See it in action

Daycare, walking, grooming and boarding. One system.

Your Monday morning, whatever you run

app.generasoftware.com
GENERA
Dashboard
Bookings8
Owners
Messages
Pets
Reports
Team
Routes
Finance
Billing
Plans & Pricing
Daycare Finance
Switch Portal
Settings
Search pets and customers...
17
JM
Jess M.
Fernlea Dog Co
September 2026
Bookings & upcoming schedule
Admin0
Recurring0
Customer0
Total0
‹ Sept 2026 ›+ Create booking
MonthlyDailyScheduleMap
Mon
Tue
Wed
Thu
Fri
Sat
Sun
31
115 Bookings
12 Daycares
3 Walks
26 Bookings
4 Daycares
2 Grooms
35 Bookings
3 Sleepovers
2 Swims
418 Bookings
16 Daycares
2 Grooms
59 Bookings
6 Walks
3 Grooms
64 Bookings
4 Sleepovers
723 Bookings
17 Daycares
6 Walks
821 Bookings
18 Daycares
3 Grooms
920 Bookings
17 Daycares
3 Walks
108 Bookings
5 Grooms
3 Swims
1119 Bookings
15 Daycares
4 Walks
127 Bookings
5 Walks
1 Meet & Greet
134 Bookings
4 Sleepovers
1422 Bookings
17 Daycares
5 Walks
1519 Bookings
16 Daycares
3 Grooms
1620 Bookings
17 Daycares
3 Swims
179 Bookings
6 Grooms
3 Walks
1818 Bookings
14 Daycares
4 Walks
196 Bookings
4 Walks
2 Grooms
205 Bookings
5 Sleepovers
2121 Bookings
16 Daycares
5 Walks
2218 Bookings
15 Daycares
3 Grooms
2320 Bookings
17 Daycares
3 Walks
248 Bookings
5 Grooms
3 Swims
2517 Bookings
14 Daycares
3 Walks
266 Bookings
5 Walks
1 Meet & Greet
274 Bookings
4 Sleepovers
2822 Bookings
17 Daycares
5 Walks
2919 Bookings
16 Daycares
3 Grooms
3020 Bookings
17 Daycares
3 Swims
1
2
3
4
Services Daycare Walk Groom Swim Sleepover Meet & Greet

What Genera does

Everything you need.
Nothing you don't.

Bookings, invoicing, records, your own branded app and the rota are in every plan. The rest arrives as your setting grows — see what each plan unlocks.

Bookings that run themselves

24/7 online booking portal for your clients, with approvals, recurring bookings and per-service capacity limits. No more inbound messages — just a clean calendar that fills itself.

Get paid without chasing anyone

Charges come off the bookings you actually took. Bulk invoicing, card payments and Direct Debit — plus Xero if that's where you keep your books.

Every pet. Every detail. One place.

Full client and pet profiles — feeding notes, vet contacts, vaccination records — accessible in seconds by anyone on your team.

Your own app, under your own name

Owners add your portal to their home screen and it opens with your name and your logo. Nothing to find in an app store, and nothing for you to build.

Every conversation in one place

Owner messaging, driver day threads and broadcasts — instead of three WhatsApp accounts, a personal phone and a Facebook page nobody checks.

Assessments they'll actually read

Trial days and temperament tests recorded on a phone in the yard, then turned into a branded report card the owner opens on theirs.

Routes planned in minutes, not hours

Drag-and-drop collection and drop-off runs with optimised stops, plus a portal your drivers sign into. Always know which dog is on which van.

Know exactly where the money is

What you've invoiced, what's still owed, what the diary is worth for the next six months, and what your team costs to run — on one screen.

Your team, sorted

Rota, shift planning, time off and payroll prep — on every plan, whatever you pay. Know who's in, who's driving, and what everyone's owed.

Marketing tools, on the way

Filling quiet days and bringing lapsed owners back. Still in development — included in Thrive, and it appears in your account as it ships.

Compliance built in

GDPR and DEFRA-ready records, vaccination expiry alerts and a full audit trail. Cloud-based, backed up, and always on the current version.

Support that actually understands

UK-based support from people who've run a daycare. You get a human who knows what a wet Tuesday in November looks like.

Simple pricing

One subscription.
Everything your business runs on.

Priced by the size of your setting — not by how much you use it.

30-day free trial  ·  no card needed to start

Starter

You, one other pair of hands, and a diary that finally lives somewhere.

£50/month
  • Logins for you plus 1 member of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial

Grow

A small team on a rota, and someone asking how the month actually went.

£75/month
  • Logins for you plus 4 members of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
Recommended

Thrive

Vans on the road and more owners than you can text back.

£99/month
  • Unlimited staff logins
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
  • Protected by the Direct Debit Guarantee
  • Change or cancel any time
  • No setup fee, no contract

What you keep

This is the whole bill.

One line. Genera charges for the software and nothing else — no commission on what you invoice, no fee per booking, nothing extra when an owner pays through the app, no charge per pet or per owner. A record month costs you exactly what a quiet one does.

Sample month, Thrive shown. Your payment provider bills their processing fee separately, as with any system — Genera takes no share of it.

Genera · Thrive

September

Paid by Direct Debit
Thrive plan£99.00

Not on your bill

  • Commission on £18,400 invoiced to owners£0.00
  • 312 bookings£0.00
  • 140 payments owners made in the app£0.00
  • 86 pets, 71 owners£0.00
Total£99.00
Duncan and Jess, founders of Genera Software

Duncan & Jess, South West London

Why we built this

From a dog walking round in South West London to software used across the UK.

Duncan and Jess started with a dog walking round in 2011. Fifteen years later they're running a licensed daycare — and they still couldn't find software that actually understood how a pet business works.

So they built Genera themselves. Every feature exists because they needed it. Every decision is made by people who've been on the end of a very muddy lead.

Read the full story →

Ready when you are.

Start your 30-day free trial today. No card required, no setup fee, no contract. Just one simple path to see if Genera is right for you.

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