Built by a daycare, for dog daycarewalkerssittersgroomerstrainersdaycare

Software that actually
gets your pet business.

Built by the people behind Duncan's Dog Co - 15 years in the industry, finally turning that experience into software that makes your business run the way it should.

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Today
12

Bookings, handled.

A calendar that fills itself.

Paid
£840

In the bank.

No chasing. Ever.

Routed
3

Pickups sorted.

Drag-and-drop routes.

Businesses already on board

Duncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PicklePaw Prints BasallPaw Prints BasallSnout & AboutSnout & AboutThe Pawsome Poochie ClubThe Pawsome Poochie ClubCotswold Canine ClubCotswold Canine ClubPrecious Laws LeicesterPrecious Laws LeicesterDuncan's Dog CoDuncan's Dog CoThe Big BowowskiThe Big BowowskiWoof Whistle WalkWoof Whistle WalkTiny Tails North WestTiny Tails North WestPickles Doggy DaycarePickles Doggy DaycareThe Pet Collective WalkiesThe Pet Collective WalkiesPaws in a PicklePaws in a PicklePaw Prints BasallPaw Prints BasallSnout & AboutSnout & AboutThe Pawsome Poochie ClubThe Pawsome Poochie ClubCotswold Canine ClubCotswold Canine ClubPrecious Laws LeicesterPrecious Laws Leicester
★★★★★Trusted by pet businesses across the UK

Sound familiar?

Running a daycare is harder than it looks.

You got into this for the dogs — not the admin. We'll handle the rest.

01

Bookings from every direction

Texts, emails, DMs, calls — all landing in different places. You spend more time managing messages than caring for dogs.

02

Sunday evenings lost to invoicing

Manually building invoices for every client, every week. Chasing payments. Wondering who's paid and who hasn't.

03

Pickup logistics that break your brain

Juggling driver routes, pickup windows and last-minute changes with no real system. Just a spreadsheet and a prayer.

…sound about right?

What Genera does

Bookings, invoicing, records, your own branded app and the rota are in every plan. The rest arrives as your setting grows — see what each plan unlocks.

In every plan

Your own app, under your own name

Owners add your portal to their home screen and it opens with your logo, your name and your colour. They request bookings, check their calendar and settle invoices from it. There's nothing to find in an app store, and nothing for you to build.

  • Your logo, name and brand colour, set once
  • Booking requests, recurring days and invoices in their pocket
  • Opens from the home screen like any other app
Try another daycare
Included in Thrive

Every conversation in one place

Owners message you from their app, drivers join the thread on the days they drive, and your whole team works from one inbox. It replaces three WhatsApp accounts, a personal phone and a Facebook page nobody checks.

  • Every reply signed by whoever sent it, with typing and read receipts
  • Drivers join the owner's thread on the days they drive
  • Broadcasts to every owner at once, in the app and by push
The Genera staff inbox. Amanda asks if Milo can stay late, Jess from the daycare replies, Sam the driver joins the same thread to confirm the drop-off, and Amanda sees the final reply.

…and everything else that keeps the day running

Bookings that run themselves

24/7 online booking portal for your clients, with approvals, recurring bookings and per-service capacity limits. No more inbound messages — just a clean calendar that fills itself.

Get paid without chasing anyone

Charges come off the bookings you actually took. Bulk invoicing, card payments and Direct Debit — plus Xero if that's where you keep your books.

Every pet. Every detail. One place.

Full client and pet profiles — feeding notes, vet contacts, vaccination records — accessible in seconds by anyone on your team.

Assessments they'll actually read

Trial days and temperament tests recorded on a phone in the yard, then turned into a branded report card the owner opens on theirs.

Routes planned in minutes, not hours

Drag-and-drop collection and drop-off runs with optimised stops, plus a portal your drivers sign into. Always know which dog is on which van.

Know exactly where the money is

What you've invoiced, what's still owed, what the diary is worth for the next six months, and what your team costs to run — on one screen.

Your team, sorted

Rota, shift planning, time off and payroll prep — on every plan, whatever you pay. Know who's in, who's driving, and what everyone's owed.

Marketing tools, on the way

Filling quiet days and bringing lapsed owners back. Still in development — included in Thrive, and it appears in your account as it ships.

Compliance built in

GDPR and DEFRA-ready records, vaccination expiry alerts and a full audit trail. Cloud-based, backed up, and always on the current version.

Support that actually understands

UK-based support from people who've run a daycare. You get a human who knows what a wet Tuesday in November looks like.

In their own words

Don't just take our word for it.

From the people running the yard, the vans and the diary every day.

“This is stopping us sitting tearing our hair out for hours on end… at 3:00 in the morning doing invoices… The less time that I spend crying behind my laptop and the more time I spend in the field…”

Ceara

The Big Bowowski

“If I could give 100 stars I would. Genera is an absolute game changer. We were lucky enough to be part of the founding 100 businesses - from the get go we knew it was something special. It’s changed the way we operate as a business - all for the better. Changes can be scary to start with, but this platform has definitely been worth it. It has saved us hours and hours (AND HOURS!) of time wasted on admin jobs such as invoicing, finding vital customer information, messaging customers, broadcasting a message to all customers or certain groups in one go, reminding customers when their vaccinations are due (licence requirements), logging staff holiday, logging dogs holiday, a shared diary across all team members that’s accessible at all times,”

A

Amber

Owner, Precious Paws Leicester

Simple pricing

One subscription.
Everything your business runs on.

Priced by the size of your setting — not by how much you use it.

30-day free trial  ·  no card needed to start

Starter

You, one other pair of hands, and a diary that finally lives somewhere.

£50/month
  • Logins for you plus 1 member of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
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Grow

A small team on a rota, and someone asking how the month actually went.

£75/month
  • Logins for you plus 4 members of staff
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
Recommended

Thrive

Dog Buses on the road and more owners than you can text back.

£99/month
  • Unlimited staff logins
  • Bookings & scheduling
  • Invoicing & payments
  • Owners, pets & vaccination records
  • Branded customer app
  • Assessments & report cards
  • Daycare finance & forecast
  • Routing & driver portal
  • Owner messaging
  • Marketing tools (in development)
Start free trial
  • Protected by the Direct Debit Guarantee
  • Change or cancel any time
  • No setup fee, no contract

What you keep

This is the whole bill.

One line. Genera charges for the software and nothing else — no commission on what you invoice, no fee per booking, nothing extra when an owner pays through the app, no charge per pet or per owner. A record month costs you exactly what a quiet one does.

Sample month, Thrive shown. Your payment provider bills their processing fee separately, as with any system — Genera takes no share of it.

Genera · Thrive

September

Paid by Direct Debit
Thrive plan£99.00

Not on your bill

  • Commission on £18,400 invoiced to owners£0.00
  • 312 bookings£0.00
  • 140 payments owners made in the app£0.00
  • 86 pets, 71 owners£0.00
Total£99.00
Duncan and Jess, founders of Genera Software

Duncan & Jess, South West London

Why we built this

From a dog walking round in South West London to software used across the UK.

Duncan and Jess started with a dog walking round in 2011. Fifteen years later they're running a licensed daycare — and they still couldn't find software that actually understood how a pet business works.

So they built Genera themselves. Every feature exists because they needed it. Every decision is made by people who've been on the end of a very muddy lead.

Read the full story →

Ready when you are.

Start your 30-day free trial today. No card required, no setup fee, no contract. Just one simple path to see if Genera is right for you.

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