Everything you need to know about Genera

Right now, yes — completely. We are currently onboarding our Founding One Hundred: the first 100 pet businesses to join Genera get 3 months completely free, with no credit card required and no commitment. You also get one-on-one onboarding support, priority access to new features, and locked-in founding member pricing that stays with you forever. After your free period, pricing is simple and transparent — and founding members always pay less than anyone who joins after. Spots are limited, so if you are reading this, now is the time.

Everything: bookings, client management, pet records, invoicing, route planning, staff management, and more. All features are included from the start — there are no locked tiers or premium upgrades. You get the full platform.

Absolutely. Genera is fully GDPR compliant and uses enterprise-grade encryption to protect your data. Everything is stored securely in the cloud with regular backups. We take data security as seriously as you take the dogs in your care.

Yes. We can help you migrate your existing client and pet data into Genera. Whether you are coming from spreadsheets, another system, or paper records, just get in touch and we will walk you through the process step by step.

No. Genera is fully cloud-based. You can access it from any device with a web browser — desktop, laptop, tablet, or phone. There is nothing to install, no updates to manage, and no compatibility issues to worry about.

No limits at all. Add as many pets, clients, bookings, and staff members as you need. Whether you are a solo dog walker with 10 clients or a daycare with 200, Genera scales with you.

Our UK-based support team is here for you. Email us anytime at info@generasoftware.com and we will get back to you within one working day. We also welcome feature requests — we are building Genera with the industry, not just for it.

Genera was built inside a real pet business — Duncan's Dog Co — over 15 years. Every feature exists because we needed it ourselves. We are DEFRA aligned and offer a generous 3-month free trial so you can experience the full platform before committing.

Yes. Genera includes a client-facing booking portal where your customers can view availability, book sessions, and manage their own details — 24/7. You set the capacity limits and approval rules, so you stay in control.

Yes. You can generate invoices in bulk, set up recurring billing cycles (weekly, fortnightly, or monthly), auto-charge cards, and send automatic payment reminders. No more Sunday evening invoice dread.