Everything you need to know about Genera

Right now, yes — completely. We are currently onboarding our Founding One Hundred: the first 100 pet businesses to join Genera get 1 months completely free, with no credit card required and no commitment. You also get one-on-one onboarding support, priority access to new features, and locked-in founding member pricing that stays with you forever. After your free period, pricing is simple and transparent — and founding members always pay less than anyone who joins after. Spots are limited, so if you are reading this, now is the time.

Everything: bookings, client management, pet records, invoicing, route planning, staff management, and more. All features are included from the start — there are no locked tiers or premium upgrades. You get the full platform.

Absolutely. Genera is fully GDPR compliant and uses enterprise-grade encryption to protect your data. Everything is stored securely in the cloud with regular backups. We take data security as seriously as you take the dogs in your care.

Yes. We can help you migrate your existing client and pet data into Genera. Whether you are coming from spreadsheets, another system, or paper records, just get in touch and we will walk you through the process step by step.

No. Genera is fully cloud-based. You can access it from any device with a web browser — desktop, laptop, tablet, or phone. There is nothing to install, no updates to manage, and no compatibility issues to worry about.

No limits at all. Add as many pets, clients, bookings, and staff members as you need. Whether you are a solo dog walker with 10 clients or a daycare with 200, Genera scales with you.

Our UK-based support team is here for you. Email us anytime at info@generasoftware.com and we will get back to you within one working day. We also welcome feature requests — we are building Genera with the industry, not just for it.

Genera was built inside a real pet business — Duncan's Dog Co — over 15 years. Every feature exists because we needed it ourselves. We're DEFRA aligned, and right now new businesses can try the full platform completely free as part of our Founding One Hundred offer (see "Is Genera really free?" above).

Yes. Genera includes a client-facing booking portal where your customers can view availability, book sessions, and manage their own details — 24/7. You set the capacity limits and approval rules, so you stay in control.

Yes. You can generate invoices in bulk, set up recurring billing cycles (weekly, fortnightly, or monthly), auto-charge cards, and send automatic payment reminders. No more Sunday evening invoice dread.

Each service can have a maximum number of bookings per day. Once that cap is reached, new requests don't disappear — they go onto a pending waitlist instead of being automatically confirmed. Only confirmed bookings count towards the limit, so cancellations free up space straight away. Customers see how many spaces are left, or a clear "fully booked" notice, before they even submit a request.

Yes. You can set up a recurring schedule across any combination of weekdays — for example Monday, Wednesday and Friday — as a single schedule rather than three separate bookings. Individual weekdays can be added or removed from the schedule later, given their own end dates, or the whole series can be paused, edited, or ended in one go.

It's up to you, per service. Each service can either require approval — so a staff member reviews and accepts or declines every request — or confirm bookings instantly with no review needed. You can also set a cutoff time for next-day bookings, after which late requests can be flagged as pending rather than auto-confirmed.

Yes. Each service can have its own cancellation fee, a free-cancellation window (a number of days before the booking date), and a cutoff time on the deadline day itself. Bookings that are still pending approval are never charged a cancellation fee, and staff can waive the fee on a case-by-case basis if needed.

Yes. Any service can be configured to require a timeslot, in one of two ways: fixed-length slots spread automatically across your operating hours (so each one fills and closes off in turn), or specific named windows you define yourself, such as "AM Walk" or "12:00–13:00." You can also limit how many pets are allowed into each slot or window.