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Insights from the front line of pet care

Practical advice, industry commentary, and lessons learned from 15 years of running a real pet business.

Dog daycare software in the UK: what to actually look for
Software

Dog daycare software in the UK: what to actually look for

The right daycare software should save you at least two hours of admin per day. Most options on the market were built for American kennels or generic pet businesses — here's what to look for if you're running a UK dog daycare specifically.

GGenera21 Jun 20266 min read
How much should you charge for dog daycare in the UK? (2026 guide)
Money

How much should you charge for dog daycare in the UK? (2026 guide)

In most UK towns, daycare rates run £25–£35 per dog per day. Here's how to work out the right price for your business — starting from your costs, not your competitors.

GGenera21 Jun 20266 min read
Is a dog daycare actually profitable? The real margins, honestly.
Money

Is a dog daycare actually profitable? The real margins, honestly.

A well-run dog daycare can achieve net margins of 15–30% once it's established and full. Getting there takes longer than most people expect, and several common cost assumptions are badly wrong.

GGenera21 Jun 20266 min read
What licence do you need to run a dog daycare in the UK?
Licensing & Compliance

What licence do you need to run a dog daycare in the UK?

In England, you need an Animal Activity Licence from your local council if you look after dogs for money for more than four hours in any 24-hour period. Without one, you are breaking the law.

GGenera21 Jun 20265 min read
What do animal activity licence inspectors actually check?
Licensing & Compliance

What do animal activity licence inspectors actually check?

Inspectors check whether your daycare meets the welfare standards set out in the 2018 Regulations — and how well you meet them determines your star rating. Knowing what they look for lets you prepare properly.

GGenera21 Jun 20266 min read
How to raise your daycare prices without losing customers
Money

How to raise your daycare prices without losing customers

You can raise your prices and keep almost all of your customers — but only if you do it the right way. Most daycare owners who lose clients after a price rise lost them because of how the increase was communicated, not because of the amount.

GGenera21 Jun 20265 min read
How to earn more from your daycare without taking on more dogs
Growth & Operations

How to earn more from your daycare without taking on more dogs

The quickest way to grow your daycare's revenue isn't more dogs — it's more revenue per dog per day. Most daycares are sitting on add-on income they haven't priced up or offered consistently.

GGenera21 Jun 20265 min read
What's the legal staff-to-dog ratio for a UK dog daycare?
Licensing & Compliance

What's the legal staff-to-dog ratio for a UK dog daycare?

There is no single fixed ratio written into law, but the statutory guidance suggests 1 member of staff per 6 dogs as a starting point. Here's what inspectors actually expect.

GGenera21 Jun 20264 min read
How to get more dog daycare clients (that actually stick)
Growth & Operations

How to get more dog daycare clients (that actually stick)

The most effective way to fill your daycare is referrals from existing happy customers. Every other channel works, but none match the conversion rate of a personal recommendation from someone a dog owner already trusts.

GGenera21 Jun 20266 min read
How to Manage Dog Daycare Bookings Without the Chaos
Insights

How to Manage Dog Daycare Bookings Without the Chaos

GGenera12 May 20263 min read
The 7 Best Dog Daycare Software Platforms in 2025 (Honest Comparison)
Insights

The 7 Best Dog Daycare Software Platforms in 2025 (Honest Comparison)

Running a dog daycare? We compared the top 7 dog daycare software platforms on features, pricing, ease of use, and support — so you can choose with confidence.

GGenera10 May 20263 min read
Can You Run a Dog Daycare Without Software? (Spoiler: You Probably Shouldn't)
Operations

Can You Run a Dog Daycare Without Software? (Spoiler: You Probably Shouldn't)

Plenty of dog daycares still run on WhatsApp, spreadsheets, and paper registers. It works — until it doesn't. Here's what we learned from 15 years of running a dog business the hard way.

DDuncan1 Apr 20266 min read
Dog Daycare Software Pricing: What Does It Actually Cost in 2025?
Industry

Dog Daycare Software Pricing: What Does It Actually Cost in 2025?

Software pricing for dog daycares varies wildly — from £30 a month to over £300, with hidden fees that can double your bill. Here's a plain-English breakdown of what you can expect to pay and what to watch out for.

JJess4 Mar 20267 min read
What Features Should Dog Boarding Software Have? A Complete Checklist
Industry

What Features Should Dog Boarding Software Have? A Complete Checklist

Not all pet care software is built equally. If you're evaluating platforms for your dog daycare or boarding facility, here's the complete feature checklist — straight from people who've run a real dog business for 15 years.

JJess10 Feb 20269 min read
Make Running Your Dog Daycare Easier with Xero Integration
Integrations

Make Running Your Dog Daycare Easier with Xero Integration

Running a dog daycare or walking business is hard work. Between keeping every dog happy and managing the day-to-day jobs, there is not much time left for paperwork. If you are still doing invoices by hand, chasing payments, or trying to make sense of endless spreadsheets, there is an easier way.

JJess28 Nov 20253 min read
Never Forget a Dog Again: Why Non-Live Booking Systems Create Real Risk
Industry

Never Forget a Dog Again: Why Non-Live Booking Systems Create Real Risk

Forgetting a dog does not usually come from neglect. It comes from bad systems. If your bookings are not live, if information sits in WhatsApp messages, if paper registers get lost — you are already working in a setup where human error is guaranteed.

JJess27 Nov 20252 min read
Recent Press Concerns Raise Important Questions About Dog Daycare Transport Times
Welfare

Recent Press Concerns Raise Important Questions About Dog Daycare Transport Times

Recent coverage in the media has highlighted concerns around dogs spending excessive time in vans before arriving at daycare. Long, inefficient, or poorly managed transport routes can compromise welfare. This conversation is important — and it is overdue.

JJess24 Nov 20253 min read
The Crate Conversation the Dog World Needs to Have
Welfare

The Crate Conversation the Dog World Needs to Have

Dog crates spark strong opinions — some see them as helpful tools, while others worry about cruelty. The key is how they are used. When done right, crates offer security and structure; when misused, they can cause stress.

JJess21 Nov 20251 min read

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